Market Notes

Swoosh or Stumble? Nike's Q4 Beat Hides a Turnaround Still in Progress

· 6 min read · by Ava Thompson, Nova Ventures Research

Nike posted a Q4 FY2026 earnings beat Tuesday evening, but a $986 million tariff refund did most of the heavy lifting. Currency-neutral sales fell ~3%, Nike Direct declined 9%, and CEO Elliott Hill admitted the turnaround has further to run — making this a complex, two-story quarter.

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